News
June 24, 2020

Customer Success Story: High Touch IR

Overview

High Touch Investor Relations (HTIR) is a boutique Investor Relations firm based in New York. Their team ensures that their clients get the most accurate, complete, and actionable strategies backed up by real-time analytics to reach their goals - whether seeking IR services to raise capital or in need of marketing and IR strategies to increase a public company's visibility.

Laura Kiernan, Founder of High Touch IR, has more than two decades of experience as an investor relations, finance and accounting expert. When founding High Touch IR, her goal was to create a boutique investor relations firm that meets the needs of its clients with a specialized approach and trusted strategy.

Challenge

With a broad range of clients across different sectors and market caps, Laura and her team at High Touch IR rely on a wide range of different IR tools so that they can tailor their work to each client accordingly. For some of their clients they were finding other IR software platforms limiting.

1. Targeting the Right Investors for their Clients

Although Laura and her team at High-Touch IR had a number of IR software platforms at their disposal, none of them were capable of finding investors interested in her Micro-Cap client:

"The type of investors we were able to pull in our other software products didn’t work, it was too early stage for them”


2. Consolidating IR Software

The more IR software platforms you subscribe to the more redundancies you’ll have in your businesses operations, ultimately leading to higher costs. Laura was looking for a solution that could not only help target investors, but also be used for investors across all market caps.

Laura on Different Aspects of Investor Relations that Irwin Helps With

The Benefits of Using Irwin's Investor Targeting for Her Clients:

“It’s paramount for investor relations consultants to have a solution like this, and I really can’t see how they can adequately target the right investors for their clients without Irwin. Without a solution like Irwin, many IR firms can be stuck recycling the same people and failing to generate new interest amongst different investors, and so if you’re undervalued and you need to target a new type of investor - its hard."

Laura continues: "Irwin’s unique data set has allowed us to identify investors that we previously would not have found. As a result, we’ve been able to build extensive target lists for many of our clients. For example, we recently developed a list of over 1,800 investors. From there, we came up with a core list and used that list to set up meetings for an upcoming roadshow.”


Why Her Team at High Touch IR Uses Irwin:

"We decided to use Irwin for a few reasons. The first reason is that we believe they have a very innovative product that is easy-to-use and tailored to the needs of small-cap companies and IR firms alike."

"We also find that they have phenomenal support and are very responsive to customer requests and suggested product improvements.  In my experience, the Irwin team have acted more like a partner than a vendor.

How High Touch IR Uses Irwin  to Target Investors

"When looking for micro, small & mid-cap investors I think of Irwin.  I have used other IR software platforms in the past, but Irwin has provided us with such great success targeting these investors that now I use it to target investors for all of my clients."

"We also find that they have phenomenal support and are very responsive to customer requests and suggested product improvements.  In my experience, the Irwin team have acted more like a partner than a vendor.

How High Touch IR Manages Different Clients Within Irwin

"All of our clients have their own distinct area in Irwin where we maintain separate databases for each one. As an IR consultant, this is crucial and makes managing our client's respective databases and investor targeting initiatives easy."


Benefits of Irwin

High Touch IR has a client that was a penny stock listed on the Toronto Venture Exchange. When using other IR software platforms, they encountered issues targeting investors who would want to invest in that client.

"They don't invest in penny, OTC listed, they don't invest in Canadian venture, they don't invest in low-turnover - really anything you can think of, so it was very hard"

So when they started using Irwin, not only were they able to target the right investors for their client, they also were impressed with the customer service and how easy-to-use it is:

#1. Easy-To-Use

"Irwin has an excellent user-interface, it is very intuitive and is way better than any competitor's product."

#2. Investor Targeting

"The depth of the investor pool is very powerful. Irwin definitely has a different pool of potential investors for our target audience than what other IR software platforms provide us."

#3. Customer Service

"The customer service is exceptional. We work directly with the customer service team at Irwin quite regularly. They are always there to help with any help we may need when it comes to searching for investors."


Results

Planning Roadshows for High Touch IR Clients

"What we did was run all the targeting in both our IR software platforms and matched off the list. You have to be a little more resourceful when dealing with Micro/Nano-cap’s so we did everything we possibly could to find investors, and the investors that we ended up meeting with in our Toronto road-show came from the Irwin platform using Irwin’s investor targeting functionality. “


Improved Client's Stock

"We targeted investors for our client using Irwin and had great success. Their stock went up over 100% in the last year, and we've been able to find a ton of new shareholders. They went from being valued at about 1x revenue to about 2.5x revenue. So essentially from a 20-million market cap to 60-million market cap."

Without a solution like Irwin, many IR firms can be stuck recycling the same people and failing to generate new interest amongst different investors.

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