Show Notes

There’s an inspirational community of professionals working in investor relations, but so few opportunities to learn from our peers and hear about their stories, their challenges, and their triumphs. 

Investor relations has changed drastically since the coining of the term by General Electric in 1953. Today’s IROs need to foster deep relationships with the investment community, act as strategic advisors to the management team, become experts in ESG and corporate governance, all while providing quality, transparent and credible information to investors. There's tremendous insight to be gained from IR professionals who have weathered the changes of the industry, the up-and-coming IR innovators, and the many leaders within the broader capital markets community

Winning IR is an investor relations podcast designed to showcase the transformation of the IR profession, and profile the leading experts who are leading the change. Join Irwin COO Mark Fasken as he meets with IR professionals to learn more about the real impacts and advances being made by investor relations professionals in an increasingly sophisticated capital markets environment. 

Each episode this season will focus on a different challenge, innovation or perspective on the ever-evolving role of IR, giving you real actionable insight that you'll be able to use to build a better investor relations program. This season we’ll talk to a range of guests about their experience and best advice, giving you insights into topics like ESG, activism, earnings calls, creative storytelling,building your IR program and much more

Winning IR is produced by Irwin, a leading provider of investor relations software. Irwin is built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks, and consistently innovates alongside the ever-evolving role of the IR team. At Irwin, we believe that with better investor relations, companies can have more time to focus on their products, services and employees to drive true innovation. And so this podcast came to be, we want to elevate the voices on the frontlines of IR—the innovators, and the game changers. 

About Our Guest

Host Mark Fasken introduces the new Winning IR Podcast, an exploration of diverse insights from the investor relations community.

Episode Transcript

When you talk to anyone who has spent years in IR the sentiment remains the same: Investor Relations has changed and continues to change every day. 

From the coining of the term by General Electric in 1953 to the rise in the importance of IR post-Enron, the profession has transformed from one-way communication with investors into deepened relationships with the investment community, being a strategic adviser to the management team, becoming an ESG expert, corporate governance and providing quality, transparent, and credible information to investors. IROs are being asked to do more than ever before. 

On top of this IROs are expected to be experts in strategy, finance, and economics and possess strong organizational, social, and communication skills. There's tremendous insight to be gained from IROs who have weathered the changes of the profession, up-and-coming innovators and the many leaders within the broader capital markets community. 

At Irwin, we believe with better investor relations, companies can have more time to focus on their products, services and employees to drive true innovation. And so this podcast came to be, we want to elevate the voices on the frontlines, the innovators, the game changers. 

This is Winning IR, a podcast exploring the diverse insights within the IR community. Join me, Mark Fasken, as I sit down with IROs, and other IR stakeholders to discuss the winning strategies, tactics, and shifts and thinking that are redefining the profession. 

Each episode this season will focus on a different challenge, innovation or perspective on the ever-evolving role of IR, giving you real actionable insight that you'll be able to use to build a better investor relations program. This season we’ll talk to a range of guests about their experience and best advice, giving you insights into topics like ESG, activism, earnings calls, creative storytelling, building your IR program and much, much more.

Follow the Podcast

About Winning IR

Winning IR is a podcast exploring the diverse insights within the investor relations community. Join host Mark Fasken as he discusses the winning strategies, tactics, and shifts in thinking with innovative investor relations professionals who are redefining the profession.

Each episode features a different challenge, innovation, or perspective on the ever-evolving role of IR, giving you real, actionable insight you’ll be able to use to build a better investor relations program. 

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