When you talk to anyone who has spent years in IR the sentiment remains the same: Investor Relations has changed and continues to change every day.
From the coining of the term by General Electric in 1953 to the rise in the importance of IR post-Enron, the profession has transformed from one-way communication with investors into deepened relationships with the investment community, being a strategic adviser to the management team, becoming an ESG expert, corporate governance and providing quality, transparent, and credible information to investors. IROs are being asked to do more than ever before.
On top of this IROs are expected to be experts in strategy, finance, and economics and possess strong organizational, social, and communication skills. There's tremendous insight to be gained from IROs who have weathered the changes of the profession, up-and-coming innovators and the many leaders within the broader capital markets community.
At Irwin, we believe with better investor relations, companies can have more time to focus on their products, services and employees to drive true innovation. And so this podcast came to be, we want to elevate the voices on the frontlines, the innovators, the game changers.
This is Winning IR, a podcast exploring the diverse insights within the IR community. Join me, Mark Fasken, as I sit down with IROs, and other IR stakeholders to discuss the winning strategies, tactics, and shifts and thinking that are redefining the profession.
Each episode this season will focus on a different challenge, innovation or perspective on the ever-evolving role of IR, giving you real actionable insight that you'll be able to use to build a better investor relations program. This season we’ll talk to a range of guests about their experience and best advice, giving you insights into topics like ESG, activism, earnings calls, creative storytelling, building your IR program and much, much more.
