IR Website Analytics: Irwin IQ vs. Google Analytics
Standard web analytics tools aren't powerful enough for the sophisticated world of IR. Learn how Irwin IQ enriches website analytics for IR:
Irwin IQ provides actionable shareholder, investor, activist, and peer data from your IR website.
Manage multiple clients and keep everything organized in a single tool.
Perform investor research and get insightful reports.
The Irwin platform considers time-savings for IR teams at every step.
Use Irwin to find, build, and manage relationships with global investors.
Show your clients the impact of your IR activity with insightful reports and activity tracking.
Award-winning support from capital markets experts to extend the bandwidth of your IR team.
“Being able to identify investors, peers, and other audiences visiting our website adds a helpful layer of context. For example, we can track the success of our recent corporate publications, such as a new ESG report, or identify visitor trends around earnings or corporate events,” said Quentin Weber, Senior Advisor, Investor Relations, WSP. “Irwin IQ goes beyond just anonymized website traffic; it allows us to identify investors who might be interested in our story, which adds a lot of value.”
Senior Advisor, Investor Relations, WSP Global
Irwin already gives you the most comprehensive data on prospective and current investors in your business. Now, you can supplement that with activity data from your IR website, allowing you to map website viewership to shareholder ownership and your team's IR outreach.
Use timely and actionable data from Irwin IQ to identify potential investor targets who are showing interest in your company.
Irwin IQ has helped IR teams identify over 150 activist investors across our network of sites. IR teams leveraging IQ are able to identify activists prior to the launch of their campaigns and arm their management team with information about the activists' historical campaigns.
Irwin IQ will surface and deliver the most active companies on your site in an easy-to-digest weekly email. Easily share meaningful insights with management teams and colleagues outside of IR.
Understand the content that IR website visitors are consuming to make your investor outreach more relevant.
Understand if your time-based initiatives such as investor conference, meetings, earnings calls, and press releases are driving investor interest.
Irwin IQ is compatible with all modern IR website providers and is available to existing Irwin clients or as a standalone subscription, offering broader access to valuable datasets.
Irwin IQ can be accessed as part of a subscription to Irwin's flagship investor targeting, CRM, and shareholder monitoring.
Irwin IQ can be accessed as a standalone subscription, providing the highest level of optionality to innovative IR teams looking to supplement existing data.
Standard web analytics tools aren't powerful enough for the sophisticated world of IR. Learn how Irwin IQ enriches website analytics for IR:
Irwin Enhances Website Analytics Solution, Irwin IQ, and Expands Access for the Investor Relations Community.
Irwin has earned a SOC 2 Type 1 Certification, demonstrating our commitment to security and trust.
Learn how Denarius Metals leverages Irwin to target investors, keep track of IR activities, and turn their website analytics into insight.
Learn how Bandwidth uses Irwin’s integrated IR solution to enhance its IR program.
Learn why CSX switched to Irwin and how they’re using high-quality data to drive impact.