Investor Branding: Does Your Story Build Trust or Bury It?

In this webinar, hosted by LSEG (London Stock Exchange Group), Irwin, SEC Newgate, and Investor Reach explore the critical role of investor branding in shaping perceptions, building credibility, and attracting long-term investment.

Whether you're a start-up seeking funding or a listed company managing shareholder relations, your "equity story"—the narrative that connects your equity proposition with your brand identity—can inspire confidence or raise red flags.

In this webinar, we discuss:

• What makes a brand trustworthy in the eyes of investors
• Common pitfalls that erode investor confidence
• How to craft and communicate a compelling equity story
• Real-world examples of branding strategies that worked—and those that didn’t

Speakers:

• Marissa Homère, VP Marketing, Irwin, a FactSet Company - Panellist
• Bob Huxford, Director, Communications, SEC Newgate - Panellist
• Mark James, Founder, Investor Reach - Panellist
• James Devon, Director, Issuer Services, LSEG - Moderator